Where BYOB Began

Welcome to BYOB

Build Your Own Basics, the brainchild of Hannah Morgan, a University of the Arts London alum with a rich background in product development at renowned brands like Burberry and H&M. Born from a passion for sustainable fashion, BYOB evolved from a single product under the Hannah Morgan label into a standalone brand in 2022, now offering a diverse range of 70 wardrobe essentials.

Our Mission

At BYOB, we’re not just redefining basics; we’re revolutionising the way you think about sustainable fashion. Our mission is to empower you to design your perfect basic. This unique approach not only reduces wastage but also ensures that each piece in your wardrobe is exactly what you want—both in style and sustainability. Crafted from luxurious bamboo jersey, our collection emphasises eco-friendly practices without sacrificing style or comfort. From bodysuits and tops to dresses, each piece is designed to be a versatile, stylish staple in your wardrobe, supporting both the planet and your personal style.

Why Choose BYOB?

Hannah Morgan’s vision for BYOB is clear: to leverage her industry expertise and commitment to sustainability, creating fashion that not only feels good but also does good. Our pieces are meticulously designed with attention to detail, including features like double-layered chests for added support and a range of sizes to celebrate every body type.

Join us in making a positive impact on the fashion industry and the world. Discover your next wardrobe staple with BYOB, where eco-conscious fashion meets timeless style.